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Using Pinterest for Reputation Management

As a photographer, reputation management is one of the most important components to keeping your business above water. Ultimately, this is a word-of-mouth type of business where you need to keep doing great work to encourage others to talk about you. Yet, many times, local business in this manner (of one person telling another) really isn't enough. You likely need far more marketing than this. That's why online reputation is so critical. Reputation management involves taking steps to create a reputation for yourself and then to manage it long term in a positive way. If you have a lot of time you can always manage this process yourself, however you can also use reviews and leave your reputation to the professionals.
Why Does Reputation Management Matter to the Photographer?

Reputation management is a zeroed-in focus on your business when it comes to online marketing and communications. Many businesses are utilizing the tools of social media to harness their next client contract, and that's a good thing. However, this increased use of social media, on sites like Facebook, Twitter, and even Pinterest, can be troublesome if a business like yours does not focus on the positive and negative components of it.

In short, you need to know if people are communicating about your business in a positive manner or a negative one. And, you need to have the means to fix negative situations to create a positive outcome. Reputation management allows for this.

How Can Pinterest Help Your Photography Business?
As mentioned, Pinterest is a social media site. Unlike other sites, though, the focus here is on fantastic photos and great, interesting tidbits of information. It's information that gets shared. That's exactly what you need when you are working to build your photography business online. Consider the following ways you can use this site to improve your business's reputation and simply grow your client base.

  1. Drive traffic to your blog or website. One of the great ways that Pinterest can help you is to give you an opportunity to link. Let's say you have a fantastic photo on the site. Someone uses it on their site. You get a link back to your site. It's that simple.
  2. Attract the most important buyer for many photographers - the female. The site's predominate user is the young, well-off female. Consider the benefits for weddings, proms, and family pictures here.
  3. Use the site to showcase your talent. This is a key area where Pinterest can help with reputation management. It allows you to showcase your work front and center. There's no question about it - it's right there.

Utilizing these tips, you can work to build your reputation on the site and in social media completely. You can communicate, share your work, get links back to your website, and grow your business through word-of-mouth and online sharing. This is an excellent way to build your reputation and to encourage positive vibes throughout it. Pinterest is a free site to use, too, so there's no reason not to embrace it along with your other social media use in building and managing your business. It may even prove to be one of the best steps you take in reputation management for your photography career.

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