Profotos Staff Evaluation:

Advertising Photographer, Mike Reeves, brings a fresh look at this part of the business to the Profotos galleries. Mike's images have appeared in numerous ad campaigns for major companies, including: BMW, and Honda. Several of Mike's images seem to convey a sense of simplicity, although their content is rather complex. Mike is truly a top-class advertising photographer, in the true sense of the term.

One of the first details our staff noticed about Mike's work was in the way he uses different angles to approach his subjects. The manipulation of the horizon in a camera's viewfinder can help to add more weight to a certain subject, if the horizon line is used correctly. Mike is a master at doing this - correctly. Our views on Mike's work are those of a master photographer in the Advertising Photography field. Browse through his gallery and see for yourself, just how wonderful his images are.