The incredible images of
Norm Yip have been used by several Fortune 500 companies as part
of their advertsing and publishing campaigns in Asia, and elsewhere
around the world. Norm's images in glamour/fashion photography
are not the average, "run-of-the-mill" images which
so many photographers produce. While many of Norm's photographs
could be categorized in several areas of photography, the underlying
statement of glamour/fashion stands strong throughout his portfolio.
While evaluating Norm's portfolio, we were amazed to learn
that he is a self-taught professional photographer! The images
in Norm's portfolio could stand up against any pro in the field
today, as being among the best available.
Norm's humility regarding his work in photography is a great
characteristic to have in this profession. Although his photographs
have been used internationally for major companies, Norm feels
that his photography career is nothing major to speak of...true
Be sure to check out the portfolio of this up and coming photographer
from Hong Kong, China and see why we chose his work to be included
on Profotos. Norm Yip is truly one of China's best professional
was born in a small Canadian prairie town named NIPAWIN. I'm
sure the researchers for the movie Fargo checked out my hometown
for character studies. Winters are inhumanly cold and for some,
Lysol is a standard drink.
I received my B.A. at the University of Saskatchewan (1984)
and my B.Architecture at the University of Toronto (1989). I
worked briefly as an architect and tour guide in Toronto before
heading to Hong Kong in 1994 in search of 'a better life'. In
Hong Kong, I worked as an architect for 4-1/2 years before making
the decision to pursue my interest in art (drawing, painting
Currently, my interests apart from my art is: keeping my body
looking beautiful, Tarot readings (I charge!), traveling, spirituality,
website maintenance (http://i.am/norm.yip),
going to cool hip parties, bar-tending, thinking ways of making
more money from what I do already, and the pursuance of truly
satisfying Sex and ultimate Love.
On My Art
I am an artist/architect/photographer. My work/art is my passion,
my joy and my sorrow. For me, drawing, painting and photography
are my tools for expression. All three disciplines reveal a different
part of me and of the environment surrounding me. My drawings
tend to be introverted, dark, haunting while my paintings are
freer and expansive, but nevertheless personal and withdrawn.
Photography on the hand is more social, whereby the interaction
between me and the subject combine to create a new vision, a
new spirit that is contained on film.
On My Photography
Let's be highly unoriginal: photography is magic. It really is
to me still. Whenever I head to the lab to see my slides or contact
sheet, I still tremble with fear and excitement. I never really
know what the outcome is going to be.
I consider myself to be versatile; I have photographed magazine
covers, fashion, editorial, still-lifes, travel, theatre, portraits
as well as nudes. For the most part however, I like photographing
people. Every time I head out into streets or the studio, I try
to capture the essence of the person; interaction and chemistry
is most important. Sometimes I never get more than a few minutes
to try to do that and the results can go either really well or
really bad. For whatever reason (and I do thank the many Angels
around me), I have been highly fortunate to have captured some
very beautiful images to my surprise and joy.
On the technical side, I have actually a very basic knowledge
of how the camera works. I took only one class on photography
back in university days and the stuff I learned was nothing new
to me. I owe my older brother credit for teaching me the basics
on an old and heavy Ricoh camera.
For every assignment, I am mentally making notes on a whole
host of ideas including the following: 1) lighting, 2) film speed
and if there is a need to push, 3) color versus black and white,
4) the music (if were in the studio), 5) the room temperature,
6) the camera and lens selection, and 7) whatever else that comes
into my mind. Somehow, it all comes together in the end.
My lighting setup at my shared paint/art studio is very basic:
2 screw-type floodlights on cheap rickety tripod stands - hardly
professional I would say, but it suffices for now. I do not have
strobes at this time. I also have a large 4 x 7 feet scrim that
I assembled by hand to act as a light diffuser. In addition,
a few large white canvases act as convenient reflectors. I do
a lot of experimenting with lighting and angles - ladders come
in very handy.